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Opyrus
Designing an Intuitive Writing trail Platform
Creating an ecosystem of application that supports writers on their journey, offering tools to enhance their writing skills, connect with a community, and improve their overall wellbeing, making the writing experience more inclusive and fulfilling.
My Role
UX &UI Design
Devices
Mobile
Tools Used
Figma
Client
Mindbowser is a product engineering compnny involved in developing technological innovations in the Healthcare & Pharmaceutical domains.
Working as a solo designer on the team I performed:-
- Information Architecture
- Market Research
- Defining visual language
- User flows
- Wireframing & Prototyping
- Competitor Analysis
THE PROBLEM
Writers & individuals struggle to address the mental, physical, and financial aspects of self-betterment
In today's fast-paced world, many aspiring writers and individuals seeking personal growth struggle to find a supportive and resource-rich environment to pursue their writing goals and improve their overall wellbeing.
Lack of guidance & structure
Isolation and Lack of Community
Holistic Wellbeing
Limited access to resources
THE SOLUTION
We introduced an integrated system of writing and self-improvement tools within the Opyrus platform, designed to enhance the mental, physical, and financial wellbeing of users through writing.
In collaboration with my team, I conducted comprehensive research and market analysis, engaged in endless brainstorming sessions, and developed a cohesive design system with interactive prototypes. Through numerous iterations and client presentations, we crafted an experience tailored to meet the needs of aspiring writers and personal growth enthusiasts from scratch.
and our users love these products...
200+
new user sign ups in the first month after launch
65%
increase in user engagement and interaction
4.2
average rating for the Opyrus platform after launch
THE PROCESS
By asking questions and discovering their answers is how we got to the final product.
RESEARCH STUDY
I started with understanding the user requirements
Co-founders at Opyrus had conducted prior research with individuals to understand their writing practices and their needs for personal growth.
To validate the writing and self-improvement concepts, we conducted interviews with 5 aspiring writers and 2 co-founders.
Co-founders say
We have observed that most individuals seeking self-betterment through writing look for a platform that combines comprehensive resources and community support.
Aspiring individuals say
We want a platform that offers structured writing exercises and courses, and also provides a supportive community to share feedback and motivation.
Some key observations from the flow
Community
Writers value the ability to connect with peers and mentors for feedback and encouragement.
Motivation
Individuals often struggle to maintain motivation and seek regular prompts and exercises to stay engaged.
Resources
There is a high demand for diverse content including writing exercises, podcasts, and expert insights.
MARKET STUDY
Is the current market satisfying our user needs?
But the individuals felt that there was something missing
Lack of Motivation Tools
Users find it hard to stay motivated without regular prompts and progress tracking.
Insufficient Content Diversity
Existing platforms do not offer a wide range of writing exercises, courses, and multimedia resources.
Weak Community Features
Users feel isolated due to a lack of strong community engagement and peer interaction features.
And we saw it as our business opportunities...
1.
How might we create features to enhance and sustain user motivation?
2.
How might we provide a diverse and comprehensive range of writing resources?
3.
How might we design robust community engagement tools?
IDEATION
Listing down ideas for users:
DESIGN CONSIDERATIONS
With opportunities in hand - there were a few considerations as I started designing the screens:
WIM score display to motivate users through gamification.
Easily accessible scratchpad for jotting down quick ideas and notes.
Voice input feature for hands-free note-taking and accessibility.
A dedicated area to view, categorize, and search for personal moments by public, private, or book categories.
Guided questions to help users reflect deeply on their moments, enhancing the quality and emotional depth of entries.
Browse through various expert & user-generated writing trails to inspire & guide users in their writing journey.
Visual representation of the user's emotional highs and lows throughout the week to provide insights into their writing habits.
Results
And clients liked what we produced...
200+
new user sign ups in the first month after launch
65%
increase in user engagement and interaction
4.2
average rating for the Opyrus platform after launch
Thank You For Reading :)
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